From the press release:

A new era for the X-Men begins on Thursday, July 8^th with the release of X-Men #1 and Marvel is proud to celebrate with the inaugural X-Men Day! In the first X-Men #1 in almost 20 years, Marvel’s mighty mutants enter the Heroic Age to face a deadly new threat, courtesy of fan favorite creators Victor Gischler and Paco Medina! Mark your calendars and be the first person on your block to score great X-Men Day commemorative items like the exclusive limited-edition cover print featuring Paco Medina’s “We Are The X-Men” images, exclusive variants, mini-posters and more! Plus, fans can’t miss the chance to add their own heroes to the X-Men lineup by sketching on the X-Men #1 Blank Variant!

Plus, Marvel would like to thank participating retailers with a special advance screening edition of X-Men #1 Premiere Variant! This limited-edition comic, featuring a personalized letter from Vice President, Executive Editor Axel Alonso, won’t be made available to the general public or retailers not participating in this historic event!

Retailers, check the Marvel Mailer for information about how to acquire festive party invitations, and all the other special edition party favors and be sure to sign up by 6/10. Additionally, the Marvel Retailer Resource Center and Diamond Retailer Site will feature special marketing items—such as customizable press releases, shelf talkers, cake toppers and flyers—exclusive to X-Men Day, helping to remind fans of the special Thursday on-sale date for comics that week.

On July 8^th, the X-Men enter into an all-new, all-different X-Men #1 and no fan can miss the celebration known as X-Men Day!

X-MEN #1 (MAY100628)
X-MEN #1 ROMITA JR VARIANT (MAY100630)
X-MEN #1 MEDINA VARIANT (MAY100632)
X-MEN #1 DJURDJEVIC VARIANT (MAY100633)
X-MEN #1 BLANK VARIANT (MAY100629)
Written by VICTOR GISCHLER
Penciled by PACO MEDINA
Cover by ADI GRANOV
Variant Cover by JOHN ROMITA JR.
Variant Cover by PACO MEDINA
Variant Cover by MARKO DJURDJEVIC
Rated T+ …$3.99
FOC—6/17/10, On-sale—7/8/10

X-MEN #1 COIPEL VARIANT (MAY100631)
Written by VICTOR GISCHLER
Penciled by PACO MEDINA
Variant Cover by OLIVIER COIPEL
Rated T+ …$3.99
FOC—6/17/10, On-sale—7/21/10

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3. Marvel Unveils More IRON MAN BY DESIGN Variant Covers
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