BOOM! Reveals the Truth Behind the Stan Is Back Advertising Campaign!
OK, Newsarama screwed up, and let the cat out of the bag yesterday, but here’s BOOM!’s official press release.
BTW, I knew about this last week, because the ads are on this site, and I knew that they were coming from BOOM! I didn’t want to ruin the fun though
STAN’S BACK!
A COMIC BOOK INDUSTRY EVENT!
POW! ENTERTAINMENT
& BOOM! STUDIOS
ANNOUNCE A NEW SUPERHERO LINE
FROM STAN LEE!
March 2nd, 2010 - Los Angeles, CA - POW! Entertainment and BOOM! Studios announced a deal has been struck that will see the production of a series of three superhero titles presented by Stan Lee. These series will premiere from BOOM! Studios later this year.
BOOM!’s Editor-in-Chief Mark Waid, creator of BOOM!’s runaway hit series IRREDEEMABLE and its smash sister book INCORRUPTIBLE, will be writing one of the series. Two other series will follow, featuring A-list writers as a part of the creative team. Further announcements will clarify the teams and the timing for the roll-out.
This past December, POW! announced that Walt Disney Studios had entered into a first-look deal with POW! and currently has a number of projects in development where it is working closely with the world-renowned Lee.
The revelation of Stan Lee’s presenting a series of three superhero titles at BOOM! follows on the heels of a viral marketing campaign announcing “Stan’s Back” that hit the internet early last week. Across major comic book news sites and blogs last week, ads appeared teasing “Stan’s Back.” The L.A. Times’ Hero Complex & L.A. Times’ Brand-X also got in on the action, running the “Stan’s Back” campaign in print and on their respective website. All the banner ads linked back to www.stansback.com, a site which had only the “Stan’s Back” logo and nothing else disclosing additional information.
For one week, the internet was in a frenzy with comic fans everywhere trying to figure out what could the “Stan’s Back” teaser campaign mean. Today it has finally been revealed - Stan Lee is back, presenting a comic book series for the Direct Market comic specialty market that Lee was instrumental in fostering.
POW! Entertainment and BOOM! Studios had no further details at this time. More forthcoming.
About POW!
(Purveyors of Wonder) Entertainment, Inc. (Pinksheets: POWN) An advanced media and entertainment company, POW! was founded by Stan Lee together with award winning producer Gill Champion and intellectual property attorney Arthur Lieberman, Esq. to create, produce and license original intellectual properties. POW! specializes in franchises for the entertainment industry, including animation and live-action feature films, plus television, DVDs, video games, merchandising and related ancillary markets, all of which contribute to global expansion.
About BOOM! Studios
BOOM! Studios (www.boom-studios.com) is a unique publishing house specializing in high-profile projects across a wide variety of different genres from some of the industry’s biggest talents, including Philip K. Dick’s DO ANDROIDS DREAM OF ELECTRIC SHEEP?, The Henson Company’s FARSCAPE, and the original Mark Waid series IRREDEEMABLE. BOOM!’s children publishing imprint BOOM Kids! publishes titles such as Pixar’s THE INCREDIBLES, CARS, and TOY STORY, as well as Disney’s THE MUPPETS, DONALD DUCK, UNCLE SCROOGE and WALT DISNEY’S COMICS AND STORIES. The “lit comix”-oriented BOOM! Town imprint was launched this year with upcoming trading cards from underground comix artist R. Crumb. In 2010, BOOM! Studios celebrates its fifth anniversary.
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- BOOM! Town Announces Too Much Coffee Man “Death Before Decaf” Animated Mug
- BOOM! Town Announces R. Crumb Trading Cards
- Italycomics’ Boom Magazine Annual #1 Debuts October 29th During Lucca Comics Convention!
